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Posts Tagged ‘advertising’

Many entrepreneurs go into to panic mode as soon as they hear the word “recession”. The first casualty of this panic is the key tool that brings the business in…Marketing.

Eliminating the Marketing budget during hard times is usually an example of never having a solid Marketing strategy to begin with.

As your customers are looking for ways to best spend their dollars, don’t kill the main tool that keeps you on their radar:

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RESOURCES:

Get FREE one on one, in person business counseling on how your business can actually thrive during a recession by contacting your local Small Business Development Center. They are paid to help small businesses manage their pathway to success. There’s no limit to the amount of consulting you’ll get, and it’s FREE: SBDC Locator

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Although there are so many marketing methods out there from billboards to the web, one of the most effective methods will always be Word of Mouth advertising.

Why? Because it’s your job to tell everyone why your product or service is so great. But it’s not your
customers’ job to do it. Because of this fact, prospects will listen more and take to heart things that
a satisfied customer of your business says. This is mostly true because your satisfied customer has
a similar need that your prospect has. When your satisfied customer shares their success with doing
business with you, the prospect trusts you more.

Second, (more…)

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Customers buy with their emotions, then validate the purchase with their intellect.

Play the video to hear this customer building tip!

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