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I consider this magazine a “Must Read” because I’ve personally found it to be a resource rather than a bunch of fluff and redundant articles.

Millionaire Blueprints is a bi monthly magazine targeting entrepreneurs.

The way that it sets itself apart is that at the end of most of it’s articles that spotlight the success story of the person they interview, they post a detailed list of resources that were instrumental in the person’s success. That same list is designed as a blueprint that you can follow yourself, putting you on the road to the same opportunity for success-thus the name “Blueprints”.

The publisher is not ashamed to tell new readers that the magazine is not a quick read, and you can immediately tell once you start glancing through it.

But that’s where this magazine becomes a resource that you’ll take to work with you, travel with and especially in front of the computer with you as you look up the recommended sources that led to the success of those that they interview.

On several pages after each story, you’ll find a host of links, books, phone numbers, etc. that can get you a jump on your own path to entrepreneurial success.

The only place I know where to find copies are at your local Barnes and Noble, but subscribing is recommended because you won’t want miss an issue after you take a look.

If you’ve read it before, share your feedback by posting a comment.

If you have questions, do the same.

Many entrepreneurs go into to panic mode as soon as they hear the word “recession”. The first casualty of this panic is the key tool that brings the business in…Marketing.

Eliminating the Marketing budget during hard times is usually an example of never having a solid Marketing strategy to begin with.

As your customers are looking for ways to best spend their dollars, don’t kill the main tool that keeps you on their radar:

Vodpod videos no longer available.

RESOURCES:

Get FREE one on one, in person business counseling on how your business can actually thrive during a recession by contacting your local Small Business Development Center. They are paid to help small businesses manage their pathway to success. There’s no limit to the amount of consulting you’ll get, and it’s FREE: SBDC Locator

Although there are so many marketing methods out there from billboards to the web, one of the most effective methods will always be Word of Mouth advertising.

Why? Because it’s your job to tell everyone why your product or service is so great. But it’s not your
customers’ job to do it. Because of this fact, prospects will listen more and take to heart things that
a satisfied customer of your business says. This is mostly true because your satisfied customer has
a similar need that your prospect has. When your satisfied customer shares their success with doing
business with you, the prospect trusts you more.

Second, Continue Reading »

Customers buy with their emotions, then validate the purchase with their intellect.

Play the video to hear this customer building tip!

Whether you are an emerging entrepreneur just launching out or you’ve been in business for several years, you may have been (or still could be) guilty of one of these mistakes that many entrepreneurs make:

1. Having no clear WRITTEN plan or strategy for your business .

No matter where you are in the growth of your business, you must have some sort of written plan or goals for where the business is going. Your written strategy is your roadmap of three things:

  • Where you are now.
  • Where you are going.
  • How to get there.

 

A plan is written for intentional progress. It can be flexible, but it MUST be present.

2. Not having an EFFECTIVE web presence for your business. Continue Reading »

Part of what I tell my clients to do when it comes to marketing themselves is the “P” of my “R.E.P” acronym:

  • R: Reach the audience that’s MOST LIKELY to do business with you.
  • E: Educate that audience on your product/service or industry.
  • P: POSITION yourself as an EXPERT in your Industry (the “Go To” person!)

Be a GURU! A guru is defined as “A recognized leader in a field”.
What are you already an expert at? If your are an agent for pre-paid legal services, then you are an expert to some degree in the area of legal needs for Small Businesses. If your business is landscaping, then position yourself as the authority when it comes to curb appeal and lawncare.

WHY? Continue Reading »

Tip: Use testimonials rather than a typical ad message!

Why? For 2 reasons:

First, because although there are so many marketing methods out there from billboards to the web, one of the most effective methods will always be Word of Mouth advertising.

Why? Because it’s your job to tell everyone why your product or service is so great. But it’s not your customers job to do it. Because of this fact, prospects will listen more and take to heart things that
a satisfied customer of your business says. This is mostly true because your satisfied customer has a similiar need that your prospect has. When your satisfied customer shares their success with doing business with you, the prospect trusts you more.

Second, using testimonials in your ad allows you to get more “mileage” out of the Word of Mouth advertising. Continue Reading »