Many entrepreneurs go into to panic mode as soon as they hear the word “recession”. The first casualty of this panic is the key tool that brings the business in…Marketing.
Eliminating the Marketing budget during hard times is usually an example of never having a solid Marketing strategy to begin with.
As your customers are looking for ways to best spend their dollars, don’t kill the main tool that keeps you on their radar:
RESOURCES:
Get FREE one on one, in person business counseling on how your business can actually thrive during a recession by contacting your local Small Business Development Center. They are paid to help small businesses manage their pathway to success. There’s no limit to the amount of consulting you’ll get, and it’s FREE: SBDC Locator
A recession only means that the client needs to advertise more to get a bigger piece of the pie since there is not as much dollars being spent. If that client is going to just hide behind the counter and watch to see what happens and not aggressivly attack the market then their business may not be around long enough to establish a long term relationship with anyway
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