Although there are so many marketing methods out there from billboards to the web, one of the most effective methods will always be Word of Mouth advertising.
Why? Because it’s your job to tell everyone why your product or service is so great. But it’s not your
customers’ job to do it. Because of this fact, prospects will listen more and take to heart things that
a satisfied customer of your business says. This is mostly true because your satisfied customer has
a similar need that your prospect has. When your satisfied customer shares their success with doing
business with you, the prospect trusts you more.
Second, using testimonials in your advertising allows you to get more “mileage” out of the Word of Mouth advertising. For example, Mr. Jones is a satisfied customer and he sends an e-mail of appreciation to you. This is a wonderful gesture, but you’re probably the only one that knows about how pleased a customer is.
What you need to do is to post a quote from Mr. Jones, on all of your ads or marketing peices. This allows
the testimonial to be heard by more people rather than a few.
Testimonials are a great marketing tool because:
They are believable.
The prospect can relate better to the person represented in the
testimonial.
Testimonials can be VERY beneficial if used properly and have validity to them. Most clients do not like the thought of being the only one to “try something” It is a herd mentality which they have. When they are able to see that someone else especially in their field is going thru the same situation or problems it gives them a sense of security knowing that YOUR product worked for them and they are not alone.
It is also a way of thanking the client that has given their loyalty to you by giving such a testimonial and you can return the favor by giving them added value by running the testimonial with their company as the spot light.
If we all used Testimonials more wisely we would all be better off.
WIN WIN!
RU