Tip: Use testimonials rather than a typical ad message!
Why? For 2 reasons:
First, because although there are so many marketing methods out there from billboards to the web, one of the most effective methods will always be Word of Mouth advertising.
Why? Because it’s your job to tell everyone why your product or service is so great. But it’s not your customers job to do it. Because of this fact, prospects will listen more and take to heart things that
a satisfied customer of your business says. This is mostly true because your satisfied customer has a similiar need that your prospect has. When your satisfied customer shares their success with doing business with you, the prospect trusts you more.
Second, using testimonials in your ad allows you to get more “mileage” out of the Word of Mouth advertising.
For example, Mr. Jones is a satisfied customer and he sends a letter of appreciation to you. This is a wonderful gesture, but you’re probably the only one that knows about how pleased a customer is.
What you need to do is to post a quote from Mr. Jones, on all of your ads or marketing peices. This allows the tesimonial to be heard by more people rather than a few.
Testimonials are a great marketing tool because:
- They are believable.
- The prospect can relate better to the person represented in the testimonial.
